press release


4WD Supacentre has recently announced the launch of a BRAND-NEW RANGE of Adventure Kings Portable Ice Box’s.

January 11, 2018 ( – The release marks the first of a series of newly released summer products from Adventure Kings, and is available for purchase through the 4WD Supacentre network of retail outlets, licensed dealers and online shopping.

Through rigorous research and development, the product management team worked tirelessly with manufacturers and engineers to produce what they believe to be “one of the best value ice box’s on the market”.

Released in 4 sizes 40L, 60L, 80L and 100L, they are made from a durable blue polyurethane plastic with highly efficient CFC-Free Polyurethane foam core which has proven itself among many brands on the market to be one of the most environmentally friendly and efficient insulation solutions available, leaving less of an impact on the environment and providing more insulation than has been traditionally available for keeping food and beverages cold during typical outdoor activities such as camping, boating, fishing or 4WDing.

The product development team has stuck to the typical Adventure Kings approach of “affordable quality”, and have stated that “the Adventure Kings Ice Box’s have a lot of similar features found on much more expensive units that are available on the market, such as the integrated drain plug, thick EVA seals and stainless-steel latches, you can be assured that you are getting more than your moneys worth”.

The Adventure Kings range of Ice Box’s are priced competitively and have been released at the beginning of the Australian summer, this timing is perfect for the Australian consumer who is looking for a high value product at a minimal price tag and with the development teams attention to detail is sure to not disappoint.
To find out specific dimensions or for any other information head to or call.

About Us:

Adventure Kings Steel Roof Racks are some of the toughest and best value roof racks available on the Australian market! We made sure all of our full length gutter mount designs were designed tested to and exceeded the limits set out by the Australian Standards AS 1235-2000 (A.D.R.)

This standard tries to twist contort and deform a roof rack from its mounts on a vehicle, and ours passed with flying colours and earned a massive load rating allowing it to carry up to 500KG (check you vehicle’s load rating).

We have roof racks for single cab utes, ½ length racks, ¾ length racks, full length tradie racks and more

Not only are our racks built strong, we build them to last. The Adventure Kings Steel Roof Racks are powder coated with a hard wearing black coating for ultimate all weather durability. With your Adventure Kings Roof Rack you can rest assured that whatever the weather – rain hail or shine – you’ve got nothing to worry about! On top of being extremely tough and durable, the Adventure Kings Roof Rack range is fully compatible with all of our awning and awning accessories range and are the perfect foundation for LED Lightbar mounting and any other part of your dream campsite.

Plus if you’ve been eyeballing one of those mobile fortress Adventure Kings Roof Top Tents, we have a rack specially designed for that too with side rails ending at the front there is no obstruction for folding out your rooftop tent!

Do yourself a favor, stop dreaming and start living with a torture-tested and rock solid Adventure Kings Steel Roof Rack TODAY!