Tom Kozlowski’s Local Market Trendsetters Volume 2 recently hit #1 on three Amazon.com Category Best Sellers List. The book reached #1 in Amazon’s Accounting and Advertising categories in the Business & Money section as well as #1 in the Kindle Short Reads Business & Money section.
Local Marketing Trendsetters Volume 2, which is the product of collaboration with Monique Welch, Matthew Loughran, Tim Dimmick and Dave Birchall, is a compilation of one-on-one conversations with some of the top entrepreneurs in various industries. Each contributing author reveals strategies for helping overcome the toughest obstacles standing in the way of their customers’ success.
According to Kozlowski’s chapter in the book, in which he is noted as a “Business Growth Expert,” many businesses are “confused” as to how to use various advertising media for the best results. Kozlowski details his advice on how to best utilize available methods of advertising for the most impact.
According to Kozlowski, “You constantly hear about SEO and organic traffic for business websites. While SEO is important, by the same token if a business can purchase the proper digital media buy in both volume and pricing, it can be a real game-changer. For example, buying display ads on the RTB exchange allows smaller businesses to compete with much larger competitors.” Kozlowski’s advice to growing businesses is to focus their marketing budgets in the areas in which they will do the most good and get the most for every advertising dollar.
– See more at: http://www.datsyn.com/press-release/7493/2015/11/29/Business-Development-Expert-Tom-Kozlowski-Reaches-4-Amazon-Best-Seller-Lists#sthash.NlW2yPdd.dpuf